My first solo venture as an entrepreneur was a weight loss website that I ran for several years. I chose weight loss not because it was something that I was passionate about or had ever had a problem with but because fitness was a subject that I knew well and I figured that “sticking to what I knew” ensured that I only had one learning curve–how to build the darn thing–as opposed to also having to learn my subject matter simultaneously. I started that business selling a downloadable e-book that I sold for about 30 bucks. Within a few months, …

Recently I had the opportunity to be interviewed by Kim Castle, CEO of Intention Products and co-creator of BrandU. (Click the title to see the full version of this blog post and watch the video)

If you’re a solopreneur or small business owner, ask yourself this question: How many hours per week do you spend at your computer slaving away a ad copy, social media, article writing, press releases, and managing/implementing your email marketing strategy? Wait–DON’T answer that out loud! You just may scare or depress the BOTH of us! My answer used to scare me, too; and then I figured something out. Actually, I RE-figured it out (I know, I totally made that word up, but work with me. I’m going somewhere with this.). Remember Michael Gerber’s classic book The E-Myth (The Entrepreneurial Myth)? …

About a month or two ago something happened that caught me slightly off guard. Perhaps you can relate? I was on Facebook minding my own business when I got a notice that a friend of mine had just added me to a Facebook group. I found this odd, because as the administrator of several past and present Facebook groups myself I knew that someone had to be invited to join a group. I quickly navigated over to my Xtreme Marketing Facebook Group to see if anything had changed; you know how Facebook likes to make its “changes” without our consent. …

By the tone of some of my writings, one could easily get the impression that i think that all guru’s are “bad”. Actually nothing could be further than the truth. My disparaging messages about “typical” gurus are my passionate pleas to small business entrepreneurs like yourself to avoid the traps that so many of our kind have fallen into as a result of chasing around guru-types. Here are the things that you MUST know about dealing with what I would refer to as a “typical” marketing guru: You will likely end up investing thousands of dollars looking for the GURU …