If you’re a solopreneur or small business owner, ask yourself this question: How many hours per week do you spend at your computer slaving away a ad copy, social media, article writing, press releases, and managing/implementing your email marketing strategy? Wait–DON’T answer that out loud! You just may scare or depress the BOTH of us! My answer used to scare me, too; and then I figured something out. Actually, I RE-figured it out (I know, I totally made that word up, but work with me. I’m going somewhere with this.). Remember Michael Gerber’s classic book The E-Myth (The Entrepreneurial Myth)? …

About a month or two ago something happened that caught me slightly off guard. Perhaps you can relate? I was on Facebook minding my own business when I got a notice that a friend of mine had just added me to a Facebook group. I found this odd, because as the administrator of several past and present Facebook groups myself I knew that someone had to be invited to join a group. I quickly navigated over to my Xtreme Marketing Facebook Group to see if anything had changed; you know how Facebook likes to make its “changes” without our consent. …

By the tone of some of my writings, one could easily get the impression that i think that all guru’s are “bad”. Actually nothing could be further than the truth. My disparaging messages about “typical” gurus are my passionate pleas to small business entrepreneurs like yourself to avoid the traps that so many of our kind have fallen into as a result of chasing around guru-types. Here are the things that you MUST know about dealing with what I would refer to as a “typical” marketing guru: You will likely end up investing thousands of dollars looking for the GURU …

Just about every one who doesn’t have a job these days is promoting themselves as an “expert” on Internet Marketing, Local Marketing, or Social Media. I get tons of prospective clients who come to me after their hard-earned business development money has been wasted on some hack who purported themselves to be “an internet guru” when they really were just some guy or gal who decided yesterday that they were going to “ride the wave” of the internet/local marketing trend, bought some “business in a box” system, printed business cards, and started marketing themselves as an authority. Here is a …

I’m sure you’ve been there before. You desperately want to have some success in your small business. You have your expertise down pat, but you know that there are other things missing. Perhaps you have a deficiency in marketing yourself; or in scaling your business. Maybe its your branding that needs work; or you need to improve your internal business processes or enhance your sales skills. In the information age there are tons of resources out there that can help you achieve almost anything at any time for nearly any purpose. You spend hours on Google looking for answers. You …